Notes from the studio
Short pieces on design, branding, and what I’m learning while building things for small businesses in Groningen and beyond.
-
Restaurant Instagram Marketing Case Study: How One Groningen Venue Reached 11,000+ People in 30 Days
For many restaurants, Instagram is one of the most powerful marketing channels available today, yet also one of the most neglected. Between service, staff management, suppliers and daily operations, social media often becomes inconsistent or completely inactive. At the same time, customer behaviour has changed: people increasingly discover restaurants through Instagram before they ever visit…
-
Rebuilding a Menswear Boutique Website With WordPress + Shop
Via Roma 261 had 47K Followers. Their Website Looked Like a Placeholder. Via Roma 261 is a menswear boutique in Palermo, and this project became a complete boutique web design rebuild using WordPress and Shopify together. Strong identity. Loyal clientele. Nearly 50,000 engaged Instagram followers built organically over years. The kind of boutique where people…
-
Why every Groningen restaurant needs its own website.
A few weeks ago, I ordered a pizza. I left with my best project so far. I was working from home, opened Google, searched for Tarantè 081, one of the best Neapolitan pizzerias in Groningen, run by two friends from Naples, Michele and Roberto, and noticed something immediately: no website. Just a Google Maps listing,…
-
Why a logo isn’t enough in Groningen.
Your professional voice. Having studied and now working as a Web Designer in Groningen — a city shaped by an international flow of students and professionals — I see incredible talent every day. However, I often notice a gap: many new small businesses open their doors but do nothing to promote themselves or build an…