Volledige website-ontwikkeling voor Il Sogno: een Italiaans restaurant en pizzeria in Groningen. Tweetalig NL/EN, op maat gemaakte menukaart en wijnkaart, integratie van online reserveringen, professionele fotografie en volledige hostingmigratie.

Het verhaal

Il Sogno has been a fixture on Groningen’s dining scene for years. Federico Serreli runs the kitchen with the kind of consistency that earns 399 Google reviews and a 4.6 rating. The terrace fills up in summer. Regulars come back weekly.

The website didn’t reflect any of that. Hosted on Strato, unoptimised for mobile, no online reservations, no menu worth reading — the digital presence was an afterthought for a restaurant that deserved better.

De uitdaging

Everything worked. Online, nothing landed. The core problem wasn’t technical, it was representational — a customer finding Il Sogno on Google had no way to understand what kind of place it was, what was on the menu, or how to book a table. The gap between the restaurant’s real quality and its online presence was doing quiet damage.

De opdracht: bouw een site die bij het restaurant past.

Het ontwerp

Warm, clean, and unmistakably Italian. A cream background, near-black text, a red and a green accent. Cardo for headings, Inter for body — a palette and type system that feels considered without being loud.

The homepage leads with a full-screen slider. Parallax sections create depth and pace. Product categories and featured items are surfaced clearly, alongside a live Instagram feed that connects the site to the restaurant’s strongest social channel. A clear contact section and a dedicated location page make the physical store findable and reachable. Every element earns its place.

Het menu

“Can I see the menu?” Finally, a real answer. The menukaart was built entirely in custom HTML — no PDFs, no third-party embeds. Each dish displays with inline SVG vegetarian indicators and hover zoom. The wijnkaart uses custom SVG icons for glass, half-bottle and full-bottle pricing. Both are available in Dutch and English, and both live natively on the site.

Opleveringen

• Webontwerp — full bilingual Nextawards theme build, every page translated, on-brand and optimised for mobile
• Menukaart — custom HTML menu and wine list built from scratch, with SVG vegetarian indicators and hover zoom
• Fotografie — full session at the restaurant covering dishes, interiors, terrace and Federico in the kitchen, all files SEO-named and compressed
• Reserveringen — online Guestplan widget live on every page, every “Book a table” button connected directly
• SEO — Yoast configured on all pages in NL and EN, local keyword research and optimised alt text on every image
• Infrastructuur — full migration from Strato to SiteGround, including nameserver transfer

Resultaten

• 4.6★ op basis van 399 Google-recensies, nu te zien op de startpagina
• NL + EN — every page translated and SEO-optimised in both languages
• 6+ inclusief alle opleveringen, van fotografie tot volledige hostingmigratie, zonder extra kosten